Book a free review →

Real accounts. Real numbers.
No made-up wins.

Showing all 7 results
160%
revenue increase
Management Business insurance · UK
Revenue up 160%. The first thing we changed was the goal.
A UK insurer spending over £1m/year on ads optimising toward the wrong metric. Switching from CPA to ROAS and eliminating £37k in wasted spend delivered 87% more sales in six months.
Read more →
41%
reduction in CPA
Management Resinbound installers · UK
Quote requests up 11% — for almost half the ad spend.
The numbers looked better than they were. Once we could see clearly, we hit the CPA target — then built the tracking to find leads worth having.
Read more →
57%
reduction in CPA
Audit Exterior cleaning · UK
178% more conversions. 57% lower CPA.
A Yorkshire cleaning company where 78% of reported conversions weren't real. Fixing tracking, replacing smart bidding, and removing DIY-intent keywords tripled conversions while cutting CPA in half.
Read more →
41%
reduction in CPA
Management Land surveying · Australia
More quoted value. Less spent getting it.
A Sydney surveying firm already tracking lead values — their agency just wasn't using the data. Switching to value-based bidding cut cost per quoted lead by 41% in three months.
Read more →
4
problems found in 30 mins
Consultation Mortgage provider · Ireland
One session. Four problems found — including one that had stopped the campaign spending.
A PPC manager at an agency who paid for a second opinion himself. One session uncovered structural issues, ineligible audience targeting, and a tCPA setting that had quietly throttled the campaign to nothing.
Read more →
85%
more leads
Audit Health insurance · USA
85% more leads. 26% lower CPA. During the most competitive weeks of the year.
A North Carolina health insurer during open enrollment — the most expensive period of the year. Structural fixes and bid realignment delivered 85% more form fills at 26% lower cost, against the same window the year before.
Read more →
$16k
wasted spend found
Audit Fencing contractor · USA
The CPA looked fine. It wasn't.
Two accounts, one franchise, and a reported CPA of $136 that was actually $182. An audit uncovered inflated conversions, 71% higher CPA from broad match, and high-performing keywords missing half their impressions.
Read more →
WHAT OUR CLIENTS SAY

In their words

"Melissa was wonderful to work with. She handled our Google Ads and tracking setup thoroughly and they were right away performing significantly better.

What stood out most was how trustworthy and transparent she was throughout the process. She clearly explained what was being done, answered questions patiently, and made something very technical feel understandable and manageable."
Co-founder
Good Move Downsizing
"Melissa is outstanding. She brought a clear, structured strategy to our paid media campaigns that immediately added value.

Her approach was data-driven, creative, and well-tailored to our goals.

Communication was excellent throughout, prompt, professional, and easy to work with. This was a great first experience working together; we plan to bring her into future projects. Highly recommended for anyone looking for top-tier PPC support."
Founder
The Just Brand
"Melissa delivered an incredibly thorough and insightful audit of our Google Ads account. She identified optimisation opportunities we hadn't considered and backed every observation with clear reasoning and data.

The feedback she provided was structured and actionable, helping us better understand how to refine our strategy moving forward.

We really appreciated her honest recommendations and the time she took to explain her finding - thank you!"
Founder
Invintory