Book a free review →

We've been doing this since 2005. Before Google Ads had a quality score.

Coconut Digital team
THE TEAM

Small team. No revolving door.

We're a small, tight team — three core people who've been here for years, plus specialists in tracking and design. No revolving door of junior account managers. No one learning the ropes on your budget.

Strategy and ad decisions run through Melissa. Each account has one dedicated manager who knows it properly and stays on it. Tracking is handled by specialists who go further than most agencies would consider necessary.

CORE TEAM
Melissa Ros
Melissa Ros
FOUNDER · STRATEGY & ADS
21 years managing Google Ads. Financial mathematics background. She leads strategy, writes or approves every ad, and reviews every account. Weekly check-ins with the team, monthly deep dives — at minimum.
Emily Venus-Evans
Emily Venus-Evans
PPC ACCOUNT MANAGER
6 years managing Google Ads accounts, trained by Melissa from the ground up. She's strategic — comes to meetings with recommendations, not just questions. Clients always know she's across their account.
Lia Stephens Belloch
Lia Stephens Belloch
PPC ACCOUNT MANAGER
3 years managing Google Ads accounts. Methodical and organised — nothing falls through the cracks and nothing gets missed. Clients always know where things stand.
Specialists
Igor Knezevic
Igor Knezevic
SENIOR TRACKING SPECIALIST
200+ tracking projects completed. Programming background means he handles the technical complexity most tracking specialists can't — server-side, offline conversions, value-based bidding. The full stack, done properly.
Joa Kamir
Joa Kamir
TRACKING SPECIALIST
Mathematics degree. He handles GTM, GA4, Google Ads and Meta tracking — conversion setup, container audits, custom JavaScript where needed. Clean work, consistent, properly QA'd.
Jose Lara
Jose Lara
AI TOOLING
He builds the internal tools that make the team faster — ad writing, competitor research, search term mining, negative keyword work. He's also building our task management system and client portal.
WHY SERVICE BUSINESSES

The name Coconut Digital isn't random.

The idea was simple: help business owners get to a point where they can sit on a beach, sip from a coconut, and not worry. I watched my mum cold-sell her nursery to mothers on the street in the 1990s. Hard work, real stakes, her family depending on it. That's the kind of client I understand — and the kind I want to work with.

The businesses we work with have usually been built the hard way. Years of grinding, genuine expertise in their field, and someone at the top who cares where every pound goes — because their business supports their families.

We only work with highly-rated businesses. When we help them win more customers, we're genuinely doing the public a favour. We'd rather help an exceptional business reach more people than make a mediocre one look better than it is.

Engagement tracking
Signals before the conversion — weighted by likelihood of closing — give Google breadcrumbs toward the sale, not just evidence of activity.
The deals are worth serious money
A missed lead in services isn't a £30 basket abandonment — it can be a £5,000 job or a £1,500 annual policy. That gap is exactly where deep tracking and proper management moves the needle most.
Always independent
We don't do what Google tells us. Google's recommendations are designed to increase spend. We do what the data shows actually works — even when it means overriding the automation entirely.
AI-assisted, human-led
We use AI tooling to move faster — search term mining, competitor research, ad copy groundwork. Every decision is still ours. No ad goes live without Melissa's sign-off.
The Fit

Who we work best with.

Ideal Client
The head of the business, or the person directly below them. Close enough to the numbers to know what's actually at stake, and invested enough to act on what we find.
Not a Fit
Anyone further removed than that tends not to care enough - and doesn't have the context to tell us what the business actually needs. If you're not the person whose performance is on the line, we're probably not the right fit.

We're all human. We all just want to provide for our families. I would never bullshit a client out of that.

MELISSA ROS · FOUNDER

Book a free 20-minute call. No pitch, no pressure — just an honest look at your account.

Get a free review →