Six checks you can run yourself, right now, inside your own account. Spot the hidden mistakes before they cost you more. No agency needed — just your Google Ads login and 30–60 minutes.
Each check covers what to look for, why it matters, and what to do if something's wrong. Most people find at least one issue in the first 10 minutes.
Are you counting the right things — or just clicks that look like conversions? A phone number click and a completed quote form are not the same thing.
What searches are actually triggering your ads? Most accounts are paying for searches that have nothing to do with their business.
How much control are you giving Google over who sees your ads? Broad match paired with smart bidding is the most expensive combination in Google Ads.
Is your goal set correctly? CPA optimisation treats all conversions equally — a £99 sale and a £1,500 one count the same. That's usually wrong.
Are your headlines doing the work, or is Google assembling them however it likes? Unpinned ads hand control of your message to the algorithm.
Does the page someone lands on match what they searched for? A mismatch between ad and landing page wastes clicks and lowers quality score.
